Dans des linéaires surchargés, les marques cherchent désespérément à se différencier les unes des autres grâce à la PLV & au packaging. Aujourd'hui plus que jamais, la publicité du point de vente doit se distinguer, capter l'attention du consommateur, et bien sûr, déclencher l'acte d'achat.
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Packaging
La notion de packaging sous entend la prise en compte de la fonction de communication, de vente et de séduction exercée par l’emballage dans le lieu de vente et éventuellement après l’achat.
L'agence vous accompagne depuis l’audit, le conseil, la coordination de vos projets d’impression ou d’outils de communication.
Nous intervenons comme bureau de fabrication auprès d’annonceurs, industriels, éditeurs de magazines, agences de communication et ceci sur la France entière.
