Dans des linéaires surchargés, les marques cherchent désespérément à se différencier les unes des autres grâce à la PLV & au packaging. Aujourd'hui plus que jamais, la publicité du point de vente doit se distinguer, capter l'attention du consommateur, et bien sûr, déclencher l'acte d'achat.
{"items":["0fed59c7-4e75-42ee-b9d3-c5de88225ce7","0a075f9d-3ee8-4095-a1c2-5b131aa14502","5b24eed0-743d-4ae9-bd65-243beca19baa","af689a6e-1c2b-4a82-a5ab-e57a81b00104","b1f81171-a26c-4e7f-914e-698a09a29955"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":0.75,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":0.75,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":true,"slideshowLoop":true,"autoSlideshowInterval":3,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":true,"itemClick":"nothing","fullscreen":true,"videoPlay":"auto","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":15,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fill|false|1|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{"usm_a":0,"usm_r":0,"usm_t":0},"allowUsm":true},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(255,255,255,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(107,173,125,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":4,"useCustomButton":false,"customButtonText":"","itemOpacity":{"value":"rgba(0,45,92,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"enriqueta","preset":"Heading-S","editorKey":"font_6","size":19,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 19px/1.4em enriqueta,serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"arial","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"value":"rgba(0,46,93,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":520,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2570,"galleryHeight":525,"scrollBase":0}}
{"items":["a7445907-8165-4945-9d43-a73d7d01c011","5d0df0a7-4174-4f3d-a99c-f64c37aabf4e","cc84520b-380b-41ff-b2c5-4eda3f4e2abc","826e12aa-0502-4b69-b829-5c595600839a"],"styles":{"groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":400,"collageAmount":0.8,"collageDensity":0.9,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":true,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"1|bottom|1|fill|false|0|true","allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(255,255,255,0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":1,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_15","value":"rgba(255,255,255,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"lulo-clean-w01-one-bold","preset":"Custom","editorKey":"font_5","size":9,"fontStyleParam":true,"value":"font:normal normal normal 9px/11px lulo-clean-w01-one-bold,sans-serif;"},"itemFontSlideshow":{"family":"enriqueta","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/1.4em enriqueta,serif;"},"itemDescriptionFontSlideshow":{"family":"arial","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemDescriptionFont":{"family":"arial","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemFontColor":{"value":"rgba(0,46,93,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"arial","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":1,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":685,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":990,"galleryHeight":685,"scrollBase":0}}
{"items":["3edb0a9e-6e44-487a-9686-5473fe82065c","3ac484cc-5673-4c1c-9688-821c4ea462e7","b68a590a-db76-4c6c-bddf-b20b17d864ed","40f516cb-3ca7-4195-b57b-3e7117b49cc4","9d95a20e-4a15-4db2-a505-2f38b98b7e4e","491eacc6-7340-4696-93a6-224d2901ad89"],"styles":{"groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":400,"collageAmount":0.8,"collageDensity":0.9,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":true,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"1|bottom|1|fill|false|0|true","allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(255,255,255,0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":1,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_15","value":"rgba(255,255,255,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"lulo-clean-w01-one-bold","preset":"Custom","editorKey":"font_5","size":9,"fontStyleParam":true,"value":"font:normal normal normal 9px/11px lulo-clean-w01-one-bold,sans-serif;"},"itemFontSlideshow":{"family":"enriqueta","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/1.4em enriqueta,serif;"},"itemDescriptionFontSlideshow":{"family":"arial","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemDescriptionFont":{"family":"arial","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemFontColor":{"value":"rgba(0,46,93,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"arial","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(71,115,83,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":1,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":733,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":990,"galleryHeight":733,"scrollBase":0}}
Packaging
La notion de packaging sous entend la prise en compte de la fonction de communication, de vente et de séduction exercée par l’emballage dans le lieu de vente et éventuellement après l’achat.
L'agence vous accompagne depuis l’audit, le conseil, la coordination de vos projets d’impression ou d’outils de communication.
Nous intervenons comme bureau de fabrication auprès d’annonceurs, industriels, éditeurs de magazines, agences de communication et ceci sur la France entière.
